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Stay updated with Pokémon Center Reporting, where we translate information from the Official Japanese website with production images. Image galleries are taken courtesy of Daisuki Club with previous edit dates. Please enjoy the latest campaigns!
The Pokémon Center Story
Pokémon Center is inspired by the Pokémon video game, where Pokémon Centers are important destinations that help Trainers on their journey. In that tradition, physical Pokémon Centers were first introduced in Japan by The Pokémon Company and continues to thrive in a new online form at PokemonCenter.com. More than a dozen physical Pokémon Centers serve Pokémon fans in Japan. These Pokémon Centers are a nation-wide retail chain that offers a wide range of Pokémon products in major Japanese cities and central transit hubs.
Official summary of Pokémon Products by the Pokémon Company
"Products based on Pokémon characters made popular through our games, movies, and TV shows are released nearly every day. At the Pokémon Company, we review, supervise, and grant permission for Pokémon product, service, and event concepts and designs on a weekly basis. Over the years we have received hundreds of thousands of proposals, and we carefully review each one. In our licensing and product development business, we consider our licensees to be important business partners. We require that licensees perform end-to-end quality control, and support them in creating products that are more unique and fun. Pokémon Centers, the official Pokémon outlets, sell a wide range of original merchandise available only at those locations which we vary by season. Our imaginative Original Product Development Team is constantly coming up with out-of-the-box ideas to find new angles for each and every Pokémon character and develop products to delight our fans." - The Pokémon Company.
Parents' Guide To Pokémon
For more than 15 years, kids all over the world have been discovering the enchanting world of Pokémon. Today, the Pokémon family of products includes video games, the Pokémon Trading Card Game, the Pokémon animated TV series, movies, toys, and much more. The games encourage strategic thinking and, in many cases, basic math skills. Pokémon puts a strong emphasis on good sportsmanship and respect for other players, as well. And many parents feel that the Pokémon TCG and Pokémon video games encourage their children to learn to read, since reading is required in most Pokémon games.
What Are Pokémon?
Pokémon are creatures of all shapes and sizes who live in the wild or alongside humans. For the most part, Pokémon do not speak except to utter their names. Pokémon are raised and commanded by their owners (called “Trainers”). During their adventures, Pokémon grow and become more experienced and even, on occasion, evolve into stronger Pokémon. There are currently more than 700 creatures that inhabit the Pokémon universe.
Pokémon Video Games
The first Pokémon video games were released for the Nintendo Game Boy in 1998, and the series has driven the popularity of Pokémon ever since. Pokémon games have thus far appeared exclusively on Nintendo systems, including the Nintendo 3DS and Wii U console.
In most games, the player takes on the role of a young Trainer whose journey involves traveling from place to place, catching and training Pokémon, and battling against other Trainers’ Pokémon on a quest to become the Pokémon League Champion. An additional goal is to catch and catalog all of the many Pokémon within the game’s world. Despite this battling aspect of the games, the Pokémon games avoid explicit violence; Pokémon never die during the course of the game. Trainers are invited to take part in many peripheral activities when playing, including talent and beauty contests, tournaments, and fishing (for Pokémon, of course!).
Players can battle and trade Pokémon with other players as well, letting children learn the merits of sharing and sportsmanship. With newer video game systems, players can even play and trade online with other Trainers around the world.
See the official report pages created by Pokéshopper - With a special thanks to the Japanese Official Pokémon website.
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