New Pokémon 25 Logo introduced with music plans + New merchandise + New TCG + Upcoming Program
Published 14:00pm - 13/01/2021 (Don't forget to visit our Twitter page for news updates and more.)
In 2021, Pokémon will continue that tradition by aligning with another universal unifying force — music. Headlined by pop icon Katy Perry, the star-studded program created in partnership with Universal Music Group (UMG), the world leader in music-based entertainment, accompanies fan-focused activations celebrating 25 years of Pokémon across the franchise’s portfolio of video games, mobile apps, animation, merchandise and more.
“In Katy Perry, we see a kindred spirit to Pokémon, whose world is bright, fun and uplifting,” said Colin Palmer, vice president of marketing at The Pokémon Company International. “Katy is a wonderful ambassador to help us celebrate 25 years of Pokémon, and we can’t wait for music fans everywhere to experience the exciting collaborations we have planned.”
“We are honored to celebrate the 25th anniversary of Pokémon and the significant cultural impact this beloved franchise continues to have around the world. Working together, we have developed dynamic year-round programming involving artists from across UMG’s labels — because what better way to create a global celebration than through the power of music,” said LJ Gutierrez, General Manager, UMGB.
Anniversary Partners: Celebratory Programs and Merchandise
Pokémon adventures are always better with friends, so The Pokémon Company International is teaming up with other iconic brands to help fans celebrate the journey throughout the year with unique promotions and merchandise. Collaborations in the brand’s 25th anniversary year include programs from Build-A-Bear Workshop®, General Mills, Levi’s, McDonald’s and more. Fans can also look forward to even more special merchandise tied to the anniversary celebrations from licensees including Jazwares, Scholastic, Mattel, Funko, PowerA, and The Wand Company. Additional partners and the ways they will celebrate the anniversary will be announced throughout the year.
Special Collections: The Pokémon Trading Card Game & Pokémon Center
The Pokémon Trading Card Game (TCG) is a cornerstone of the brand, and fans can look forward to special 25th anniversary-themed collections of the Pokémon TCG later in 2021. In the meantime, fans will soon be able to collect oversize cards featuring Pikachu and beloved first partner Pokémon from the various regions featured in the franchise-spanning retrospective. Fans can also expect 25th anniversary-themed products from Pokémon Center, the premier destination for official, high-quality Pokémon merchandise in the US and Canada. To kick off the celebrations on Pokémon Center, fans will be able to preorder the limited-edition 25th anniversary-themed skateboard by industry craftsman Bear Walker starting January 19th, 2021.